Which is better – having a dental savings plan where a third-party customer service handles your patient enrollments and cancellations? Or, is it better to have your own team handle it within your practice?
We are programmed to automatically favor outsourcing tasks if possible, but honestly, I disagree that you should leave something as valuable and profitable as your dental savings plan to a third-party customer service representative who doesn’t know you or your patient.
Your relationship with your patient is key!
If a patient on your plan thinks about not re-enrolling, only your team can properly step him or her through the value that has already received and the value that will be provided moving forward, whether it be only preventive services savings or as a part of an unfinished treatment plan.
No customer service rep at any off-site location has optics into this information.
Would you really want your patients to have the ability to drop your plan without having the chance for you (or your team) to speak with them first?
No. You would not.
There is so little work involved with enrolling and (hopefully not) canceling a patient on a dental savings plan especially if you have enrollment software. Don’t be fooled into thinking outsourcing is better, because it isn’t.