By that I mean, is it a no-brianer for your patients to sign up the first time it’s presented to them? Do the patients save money the day they enroll? If you want your plan to have massive results, it should.
Put Yourself in Your Patients’ Shoes
If a plan is structured in a way that it costs much more to enroll than the actual visit would cost otherwise, they might not enroll, even if the plan looks desirable.
I once worked with a pediatric office who wanted to charge approximately $600 for the plan enrollment, which basically covered the cost of the year’s preventive services. It’s a hard sell to ask a patient (or parent of a patient) to pay the entire year’s preventive services up front, especially when it’s almost double what the patient was required to pay if he or she didn’t join the plan at that visit.
You could be inadvertently sabotaging your opportunity for recurring revenue.
At SmileMore Marketing, we structure plans in 3 distinct ways to be sure we create an enrollment fee that not only makes financial sense for your practice, but also is extremely attractive to your patients no matter when they choose to sign up.
This way, you are never asking a patient to pay more then your standard fees when they enroll – and in most cases they save money at the very first appointment when they enroll.
If you want to know how we do that, please let me know or schedule a free consult.