We started working with Elite Dental Alliance in its upstart and planing phase. With our extensive background in business operations, we created an e-commerce website with automated processes designed to run ELITE’s back-office. SmileMore Marketing provided solutions for Member registration, Vendor onboarding, reporting and tracking, potential member referrals and efficient communication between Members and Vendors. As ELITE’s membership has grown, the company has not incurred additional employee expenses due to the automation, which has significantly increased its profitability.
As with any start-up, the corporate branding was crucial to conveying its purpose and mission. The Alliance wished to convey strength, to reflect the combined Members’ purchasing power within the dental industry. We created a bold logo with linking components that make the symbol complete. This communicates that the sum of the Alliance is greater than its parts, just as the purchasing power of the Elite Dental Alliance is greater than any one individual dental practice.
