Support
support@smilemore.marketing
(844) 443-7771
SmileMore MarketingSmileMore MarketingSmileMore MarketingSmileMore Marketing
  • Home
  • About Us
  • SERVICES
    • Dental Branding, Graphic Design & Print
    • Dental Savings Plan
  • Blog
  • CONNECT
  • Shop
  • Log In

Prophies: To Include Or Not To Include?

    Home Blogs Prophies: To Include Or Not To Include?
    NextPrevious
    Decide what to include in membership plan

    Prophies: To Include Or Not To Include?

    By Christine Bahu | Blogs | Comments are Closed | 12 February, 2021 | 0

    Frequently I speak with dentists who have tried to create their own in-house membership plan, and they often tell me the same thing when they have included the prophy in their dental savings plan’s enrollment fee.

    Patients are angry because they paid for two cleanings per year through my membership plan, but now they need an SRP and perio maintenance.

    You are nothing but well-intentioned toward your patients, and you certainly don’t want them to feel they are victims of a “bait-and-switch”. You also can’t in good conscience ignore their periodontal condition just because it doesn’t fit well into the membership plan you created.

    Fortunately, there is a solution.

    When we create a dental savings plan for a practice we consider many data points, and one is the strength of the practice’s periodontal program. If it is doing very little perio, it might make sense to wrap two prophies a year into the enrollment fee. If it is performing a decent share of perio-maintenance instead of prophies then it doesn’t make sense to include the prophies as part of the enrollment.

    When we work with offices that have a strong perio program, we often pull the prophy out of the enrollment fee and give it a discount on the plan instead of being part of what is covered in the enrollment fee itself as a “free” service. This allows you to lower the price of your annual enrollment fee making it easier for patients to enroll.

    For example, if you are including exams, x-rays, and 2 prophies into your enrollment fee, it might make sense for the enrollment fee to be $350 (based upon an office’s UCR and tolerance for discounts.) But, if you remove the prophies from being included in the enrollment fee, you may be able to drop the enrollment fee down to $189 (including only exams and x-rays) and give a percentage discount on prophies. This is perfect because patients moving into a perio program are not placed at a disadvantage for previously joining the membership plan. They find value in the plan whether they receive a discount for prophies or perio-maintenance since these procedures aren’t rolled into the enrollment fee.

    Best of all…you only need one plan to sell in your office, not multiple plans that depend on the health of the patient’s mouth.

    dental marketing, dental savings plan, membership plans, SmileMore

    Related Posts

    • Low Budget Marketing

      Cost-Effective Marketing

      By vonretialo | 0 comment

      One of the trickiest decisions I faced while managing my husband’s dental practice was figuring out where to allocate our marketing budget. We poured money into glossy local magazine ads, costly SEO pay-per-click campaigns, blogRead more

    • The Importance of Including Advanced Oral Cancer Screenings in Dental Savings Plans

      The Importance of Including Advanced Oral Cancer Screenings in Dental Savings Plans

      By vonretialo | Comments are Closed

      April is Oral Cancer Awareness Month. As you know, oral cancer is a serious and potentially life-threatening condition, yet it often goes undetected until its later stages when treatment options are limited, and survival ratesRead more

    • Why Legal Compliance is Essential When Starting a Dental Savings Plan

      💡 Why Legal Compliance is Essential When Starting a Dental Savings Plan 💡

      By vonretialo | Comments are Closed

      Dental savings plans (DSPs) are a fantastic way for dental practices to offer affordable care to uninsured patients while boosting patient loyalty and practice revenue. These plans give patients a membership-style option for accessing discountedRead more

    • Embracing Growth in Dentistry

      Embracing Growth in Dentistry: A Call to Self-Reflection!

      By vonretialo | Comments are Closed

      As dentists, there’s nothing quite like reading a glowing 5-star review. It’s a testament to your hard work, your team’s dedication, and the positive impact you’re making in your patients’ lives. Those moments of recognitionRead more

    • Choosing the Right Enrollment Fee for Your Dental Savings Plan: A Comprehensive Guide

      Choosing the Right Enrollment Fee for Your Dental Savings Plan: A Comprehensive Guide

      By vonretialo | Comments are Closed

      When it comes to selecting the best enrollment fee for your dental savings plan, it’s critical to evaluate a variety of metrics to ensure it aligns with both your practice’s goals and the needs ofRead more

    NextPrevious

    Archives

    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • December 2021
    • October 2021
    • February 2021
    • November 2020
    • October 2020
    • September 2020

    Categories

    • Blogs
    • Home
    • About Us
    • SERVICES
      • Dental Branding, Graphic Design & Print
      • Dental Savings Plan
    • Blog
    • CONNECT
    • Shop
    • Log In
    Terms & Conditions | Disclaimer
    © 2025 SmileMore Marketing | All Rights Reserved
    • Home
    • About Us
    • SERVICES
      • Dental Branding, Graphic Design & Print
      • Dental Savings Plan
    • Blog
    • CONNECT
    • Shop
    • Log In
    SmileMore Marketing